SUSTAINABLE, INTREPID, FUN AND AUTHENTIC

We have always produced our goods locally and sustainably. Our walking poles have been made in France since 2005, long before it was fashionable. Handmade from start to finish by experts, our products are the result of exacting specifications and superb craftwork. At peak production times, we enlist the help of a local social insertion group – a natural reflex for a company that operates as part of a community.

GUIDETTI hiking sticks, trail running poles and nordic walking poles incorporate the very best technology and innovation to guarantee comfort and performance. Our poles are designed to last. Thanks to our assembly techniques, parts can be replaced easily, prolonging the life of your favourite gear and reducing unnecessary waste.

GUIDETTI poles go the extra mile !

1994

First GUIDETTI pole...

...first step towards disruptive innovation.

First automatic telescopic pole

2000

First of many patents...

...the first “automatic” telescopic pole.

2002

GUIDETTI Frères was founded in 2002 by the three Guidetti brothers.

2005

600 pairs of hand-assembled poles sold in one year

2011

GUIDETTI Frères put into receivership.

The company was put into liquidation in 2012 due to insufficient funds, heavy debt and low profitability.

logo G-Tech

2012

G-Tech took over and no jobs were lost !

With support from its partners G-Tech took a start-up approach to funding the company.  

The plant in the Vercors foothills now produces 17,000 pairs of walking poles per year.

Atelier Fontaine Insertion

> 2012

GUIDETTI enlists the help of Fontaine insertion – an insertion workshop for disabled workers.

Outsourcing of simple assembly

Personal engraving

Euro Nordic Walk Vercors

2013

GUIDETTI becomes official sponsor of EuroNordicWalk Vercors.

Official sponsor of the number one nordic walking event in Europe for the next five years.

Prix Artinov 2014

2014/2015

The GUIDETTI Click System won several innovation awards, including :

Prix Artinov 2014

French Outdoor Award 2015

Garantie à vie Guidetti

2016

Lifetime guarantee introduced.

Thanks to innovative design our walking poles can be repaired easily and now have a lifetime guarantee.

Innovation Flashlock de Guidetti

2017

Design and patent of the first Flash Lock collapse system.

With Flash Lock, walking poles can be folded and stowed away quickly and easily. The highly-acclaimed system has won several awards.

Included on all products on the GUIDETTI high-end compact range, the repairable system is made entirely in France.

Lancement de la gamme trail Guidetti Platinium

2017

Launch of the Platinum trail range 

Range of ultra-light, folding walking poles with flash-lock technology (38cm)

sold by the best trail and running specialists.

Team Guidetti Nordic Horizon

2018

Formation of the GUIDETTI Nordic Horizon Team

French champion in 2018, 2019 and 2020, runner-up in 2021

Logo Guidetti Performance

2020

Introduction of the Guidetti Performance label

which comprises our innovative poles and accessories for trail runners.

Formation of the GUIDETTI Performance Team

logo Authentic Nutrition

2020

Acquisition of the AUTHENTIC NUTRITION brand : sports nutrition designed and manufactured in France.

Development of the range with a sports dietician and nutritionist.

logo FFA

2021

GUIDETTI official supplier of the French athletics federation, FFA Athlé Santé 

We supply major French sports clubs and federations.

Equipe Gtech - Guidetti en 2021

2021

Over 2000 retail outlets and major federations recommend our products.

Our production methods and responsive customer service are widely acclaimed.

Bâtons de trail pliables et modulables Guidetti Performance

2022

A new patented innovation : Flashlock Modulo !

After 5 years of research & development, this unique innovation enables to separate the 3 parts of a pole without any efforts nor tools.

Modularity and repairability guaranteed !